I was chatting to someone in the gym yesterday morning about people's unreasonable expectations around football clubs these days,
I think we're at the stage where some fans want to see push on from where are. When we come from the division below fans just want us to reatain our league status and have a good cup run. This is our seventh season in the championship since we were last promoted. Only bettered by a nine season run in the old second division from 66 to 75.
But what happens next? What is expected? To push on again and try to come ahead of teams with much bigger spending power? Teams that are dropping out of the premier league with £90 million in there back pocket which is spread out to £30 million per season for the next three seasons. They may also be coming back down with a huge slice of wedge earnt while in the premier. Clubs that recieve these parchute payments are 3 times more likely to be promoted than other teams in the league.we're up aginst it every which way we turn..
How do we compete against that? A small club with annual turnover of around £18 million. At the same time we posted a pre tax loss of just over £12 million. Those losses are quite low compared to other clubs in the division but are losses all the same. Those other clubs can and are paying three times the wages that we can. We are one of the lowest cash generators in the division.
We have lost money every season for the past 12 years. The last time we posted a pre tax profit was in 2002. Being in the championship puts a club like us under certain pressures because whilst turnover will rise at the same time so will our wage bill. and running costs.
With all that in mind where do go next? Fans opinions and hopes will be divided and differing. I reckon age will also play a big factor in peoples opinions. I'd imagine fans under the age of 30 would be very keen on making the premier league whilst fans over 40 will be more split and may even see it as being not so important. In the end it all comes down to personal preferance and expectations.
I ask because maybe already have but if we haven't will sooner or later reach our ceiling. If there isn't going to be another floor that's reachable above what do we do. want or expect to happen? Will fans be happy with being a competitive championship team that can sit comfortably in the middle and with very little chance of going up or down. Just floating about comfortably being an established championship team. Or will they demand more and won't rest until perhaps one day we do by chance reach the fucking promised land ? I fucking hate that saying and terminology.
I do think some fans expectations are quite unrealistic when you take into account what i've laid out above. But not completely unrealistic if everything clicks at the right time and lady luck shines down on us. It' also very understandable that fans want to go up to a higher division otherwise what's the point they'll argue. I'm at the point in my time following us ( 46th season now) that i'm content that we are a very stable and well run club when you take into consideration that for many of our years in existence we spent plenty of time much lower down the ladder and have even faced extinction.
I'm am mindful that reaching the premier league could also eventually end in tears as it has for clubs like Pompey, Swindon, Bradford and one of the premier leagues founding members in in1993, Oldham. A club now that exist outside the football league in the conferance. Baring in mind we have good and trustworthy owners i don't think a promotion to and then relegation would be the road to ruin because anytime spent in the premier wouldn't inevitably risk our long term future.
So what next? dreams of hitting the big time or happy and content enough as you are?
Carry on,,,,,,,,,,,,,,,,,,