As someone who'd give anything to be able to get to every home game, from an "outsider's" point of view, I think the club do a half decent job, juggling what has to be a viable business with keeping the majority of supporters happy-ISH with the match day experience.
It would be great if visiting supporters could fill the upper and lower every game, if only for the noise and atmosphere, but would that number of supporters travel to the Den to watch their team against us?
I'm maybe way off the mark here, but I think the days of scenes of mayhem and carnage inside grounds are probably consigned to history, but to keep their revenue coming in, the ob may well over exaggerate their risk assessment of certain games to justify their numbers in attendance. It's been said that the New Den is one of the safest grounds to visit as a genuine away supporter. Obviously any mobs coming looking for a genuine meet are going to be welcomed somewhere else in the locality, so would it be correct to say we're over policed?
I get the point about the license to sell alcohol at the Millwall cafe, and from the club's point of view, it would impact their profits from sales on match days, but the excuses given don't make sense. I don't really mind the pissy beer on offer, as if I want a pint or 2 at the game, it's more money for the club and as Tesco says, every little helps.