Peckham,
I was heartened by Kavanagh’s email, stating that next season, ST prices are only going up, across the board, by 5%. That is a fantastic
gesture from the club, especially if we did get promotion this season! Of course, if we got a 2nd season in the Prem, the prices would shoot up somewhat, but I honestly believe that JB and Kavanagh actually do ‘get us,’ and understand that in the world we live in today, with everyone short of money, that it’s imperative the club realise they cannot alienate the core support of the supporters by putting ST prices up beyond their means of paying!
There could be an added bonus that a price increase of 5% to watch Prem football next season (if it happens), is also good for the fair weather supporter, who might suddenly think that this small increase is acceptable, if he/she can watch the likes of Man U, City, Chelsea, etc. playing at The Den every two weeks! That in itself brings in more revenue for the club!