Clever marketing ploy by the owners to bring in tourists and soccercunts.
Could never feel anything but hatred for them personally but completely understand your point mate.
Absolutely mate, football is nothing without rivalaries and old foes to fight with and hate.
On top of that and something that affects us all- a working class community, the shops and businesses that cater for them are left with nothing and eventually priced out of ther place they loved and were proud to call home. Those manors will never be the same again, gentrified to fuck whilst it's history is deleted and gone forever, replaced and monetised. Pie and mash now sold as a rich mans delicacy to posh cunts in plush surroundings and not a cockney in earshot or sight.